The main part of the book discusses the five actions that Kouzes and Posner identify as being key for successful leadership:
Note that this is not so much about having a vision, but communicating it so effectively that others take it as their own.
Model the way
Modeling means going first, living the behaviors you want others to adopt. This is leading from the front. People will believe not what they hear leaders say but what they see leader consistently do.
Inspire a shared vision
People are motivated most not by fear or reward, but by ideas that capture their imagination.Note that this is not so much about having a vision, but communicating it so effectively that others take it as their own.
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